Good products deserve better interfaces

UI Services (alongside all UX services) have a great deal of impact on your products and services. A good UI Design agency can help you stand out in the market by leveraging the design principles and guidelines that have proven to improve customer satisfaction in multiple ways. UI Services can:

1. Help you build your brand - UI patterns work as a brand signature to any product. A single dot on the screen can spread your brand message throughout the product. Customers tend to rely more on branded products. They keep coming back to such reliable products to get their problems resolved.
2. Improve Consistency - UI Services are more than just fonts and colors. A developed solution owes its consistency to them. Iconography, Typography, and Colors work together to give your product a consistent appearance throughout.
3. Help you get more traffic - An enhanced product design (say, a web interface design) is responsible for more traffic than usual. They efficiently retain existing customers and gain new ones pretty quickly. Looking at the ferocity of competition, a great UI design will definitely make you stand out in the crowd.
4. Ensure Customer Satisfaction - Clearly defined CTAs, readable body text, self-descriptive illustrations are some of the few tricks under the UI Services that help you ensure that your customers remain satisfied with the output.
5. Reduce Time and Cost - UI (and UX) are serious investments that you might make in your product. But if well executed, they will definitely save you a lot of maintenance cost and effort. You won’t require very frequent updates and your customers won’t have to take the pain of learning a new interface as frequently.

Let’s discuss ‘prototype’ first. What is a prototype? The word ‘prototype’ has roots in Latin. ‘Proto’ in Latin means ‘origin’ and ‘type’ means ‘form’ or ‘model’. A prototype is fundamentally an experimental model of an idea. Tom Wujec describes a prototype as the conversation you have with your ideas. That being said, prototyping is a way of representing your ideas for sharing with others and determining its value.

Explaining your ideas through words, or even visually, can be tough at times. Interactive Prototyping comes into the picture when your idea involves an experience to be shared and not just the looks of it. Interactive Prototypes are a way to explore dynamic design ideas through the means of an interactive experience that’s designed without the help of code. Since there is no coding involved, a lot of development efforts are saved. Design decisions are rapidly evaluated and multiple iterations can be made before jumping into the development phase.