Logo Designs that make a mark in the market

The duration of the creative logo design task depends on the designers and their process. Typically it takes somewhere between 15-30+ hours, based on how deep you want them to probe into a particular concept. Creative Logo Design Services have an extensive process that includes:

1. Getting to know the client
2. Researching the market and consumer base
3. Brainstorming initial ideas
4. Sketch and paper mockups
5. Digital rendering of the chosen concept
6. Feedback collection from stakeholders on the proposed concept(s)
7. Possible iterations on the selected concept as per the feedback
8. Final documentation of the finished logo design.

The entire process may take days, weeks, or even months depending upon various situations and conditions, both on the client-side and on the party providing the creative logo design services.

It’s not important to choose between a timeless logo or a trendy one. What’s most important is that you choose a style that perfectly resonates with your brand values and the message that you wish to propagate. It’s like dressing up for an occasion. You do not want to embarrass yourself wearing a tuxedo to a beach party; nor does your business.

That being said, the decision to choose between a timeless and a trendy/modern logo depends on various considerations that are majorly about your business and you customers:

1. Keep your brand values in focus - Among other things that contribute to spreading brand values, the style of your logo is what basically sets the context for the viewer. For instance, a retro, thick-bordered, and loud logo would completely fail if you are in the cosmetics market.
2. Think about longevity - A preferable logo should serve your brand for at least 5 -10 years. An outdated logo stops serving its purpose after a while. Use trends only when appropriate and only if it supports you brand identity.
3. Go out of your comfort zone - If you feel trendy/modern logo designs are risky and may go out of style soon, a timeless design is worth investing in. However, if you choose a timeless logo with a tried-and-tested preference, there is still a risk of blending with your competition.
4. Be unique - Certain design decisions may be common throughout your industry. You might find your competitors using them very frequently. Say as a business in the travel industry, you might come across many competitors exhibiting a similar style of logo. This gives you an excellent opportunity to stand out form the rest of them by breaking certain rules but still effectively communicating brand values.

In order to come up with a creative logo design that fits your brand, you need to follow a certain process that ensures the relevancy and viability of your logo.

1. Understand your brand - Do the hard word to gain more insights and a crisp understanding about what you are as a business, what do you stand for and what emotions do you want your brand to evoke in your customers.
2. Keep it crisp - A good logo is classy and timeless. Take an ample amount of time to come up with a brand name and logo for your brand, if haven’t gotten it right yet. A good logo should accompany your brand for years (even decades sometimes). It should be simple and recognizable. You must also set standards for others about how to use your logo.
3. Involve your employees - Some of the best taglines and similar suggestions come from the employees. The benefit of implementing those is that the customers can see them practicing what you preach through your brand values.
4. Strike the emotional chord - A company logo must evoke a certain emotion within the perceiver. The color, typography, style everything can be optimized to convey the intended emotions.
5. Include your brand story - Tell a story through your logo, tell them why you do what you do. You need not include every single detail, but something symbolic to the central element of your story may also serve the purpose.
6. Hit the memory - A memorable logo will save you a lot of expenditure on continual marketing. Something that’s memorable need not be reminded about again and again.
7. Listen to your gut - Sometimes, it’s just a matter of intuition. No amount of research data can justify what you feel clicks in a certain scenario. It’s definitely risky but it has got its own share of authenticity.

To sum it up, there is no predefined method you can apply to make your brand logo design. Go with anything that feels right and seems to work for your purpose.

You should keep a few considerations in mind to come up with a unique logo design for your business.

1. Simple is the best. Don’t overcomplicate your logo. It should be as minimal as possible. It makes your logo easy to remember.
2. Don’t include too many special effects like shadow and 3D. If your logo looks better only with so many special effects, there is something fundamentally wrong with your design in the first place.
3. Never Copy. Period.
4. Make use of vector graphic for scalability and reuse. Your logo will probably be used over multiple channels and needs the flexibility to do so.
5. Think out of the box. Don’t be afraid to go out of the league. This gives an unexpected exposure which could be a potential business-generator in turn.

A logo design concept is a simple mockup that could potentially be your future logo upon complete execution. It can be digital or hand-drawn. It’s purpose is to illustrate the thought process and idea so that the design can evaluated at an early stage. Out of several logo design concepts that are presented to the stakeholders, just one lucky concept gets the chance to be featured as the face of the company or brand.